Mobile Websites: Internet Will Be Bigger Than Desktop

Mobile Website Design is Critical

At the end of 2009, almost two years ago, Morgan Stanley published a report:

The Mobile Internet Report: Ramping Faster than Desktop Internet, theMobile Website Internet Report Morgan Stanley Mobile Internet Will Be Bigger than Most Think

Morgan Stanley did a thorough job of analyzing the mobile market and you can certainly read the entire 96 page report. (Link at the end of the article.)

As a business owner here are some of the key take-aways that you need to understand to grow your business.

  1. The mobile web will be bigger than desktop Internet use by 2015
    The mobile web is growing faster that desktop  and will continue to grow way beyond desktop usage.
  2. The growth of global wireless data is expected to grow 29% per year
  3. The mobile platforms are raising the bar for mobile users allowing them to connect and communicate in an unprecedented way.
Now you need to evaluate what potential the mobile trend has on your bottom line.
First is your business the type that would be searched for while on a smartphone?
If you are a local business, then there is a 90% chance that your audience may be looking for you while on their mobile phone.
Secondly you want to know the top 2-5 things your mobile user is looking for.  Your mobile website should NOT be a miniature of your regular website.
(For a report on the five most common mobile website mistakes read the last paragraph.)
Give your mobile visitors exactly what they are looking for.
  • Do they want to call you? Give them a touch to call.
  • Do they want to know your hours? Give them your hours on the home page.
  • Do they want directions? Give them touch for directions
  • Do they want to make reservations? Give them touch to call
  • Do they want to know this weeks special? Give them your ‘specials’
What happens when a mobile user goes to a non mobile friendly website?  They hit the back arrow!  You have just lost a potential customer!
Now, on the other hand, if a mobile user comes to your mobile friendly website, you have just gotten your foot in the door. And you are light years ahead of your competitors!
Carpe diem – Seize the day!
If you could go back 10, 20 years, would you invest in Google… or Apple?  Of course you would. You can now lead the way in your market by being a first mover.  It isn’t that difficult!
We can help you create your fast and affordable mobile website.

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