Mobile Marketing – Mobile Commerce is on the Rise


Is your Website Mobile Commerce Ready?

 

Mobile is not only here to stay but is growing!  If you are not thinking about how to optimize your business for mobile, your business is going to be left in the dust!mobile website made easy

If you haven’t looked at the mobile stats, you better take the time soon!

Look at:

  • The number of mobile users
  • The amount of time that mobile users spend on their phone
  • The number of searches by mobile users
  • The number of text messages by mobile users
  • The open rate of text messages (compared to email messages)
  • The number of smart phones
  • The growth rate of smart phones
  • The number of sales completed on a smart phone
  • The amount of time smart phone users spend on social media
    (Is your business where your customers are? – an important topic for another post)
  • How fast is mobile commerce growing?

 

A recent post from Mashable had some great information about mobile commerce as well as mobile stats.  They also included a great infographic on the subject:

About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an infographic that highlights the bright outlook for the mobile commerce industry, helped along by the massive growth of smartphone adoption.

 

As CultureLabel looked to expand its own mobile strategy, the company compiled stats to reinforce the need to grow its m-commerce channel. According to its findings displayed in the online art retailer’s infographic, 5.9 billion out of the 7 billion people (87%) worldwide already have mobile phones. Smartphone sales are up 63.1% from 2010, and a whopping 488.5 million devices were sold in 2011.

Mobile commerce usage infographic

 

 

I don’t know if mobile commerce will pass e-commerce.  I don’t know how your business will be affected by these trends.  But I do know that your business needs to carefully examine the role mobile will have in your future.

Please contact us today about having a mobile friendly website – at a minimum!

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